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April 30, 2012
By: TOM BRANNA
Editor
Tanda—a marketer of home-use beauty devices—has tapped television dancing star Kym Johnson for the launch of a nationwide direct response campaign. The professional dancer will appear in the Tanda Pearl “Celebrity Smile Secrets” campaign launching now in top US markets. By teaming up with Johnson for this launch, the brand plans to generate excitement for the new technology, also tapping into a new distribution channel for the brand, the company said. The long-form infomercial advises...
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